The word “Partner” has become quite cliché these days. I’m not even sure people really know what it means anymore. It tends to be used haphazardly like the term “Trusted Advisor”, so we try to clearly define it by adding modifiers.
In our industry we have channel partners, installation partners, design partners, supply chain partners.
I don’t mean to sound overdramatic, but what does a partnership look like these days?
The word “Partner” has become quite cliché these days. I’m not even sure people really know what it means anymore. It tends to be used haphazardly like the term “Trusted Advisor”, so we try to clearly define it by adding modifiers.
In our industry we have channel partners, installation partners, design partners, supply chain partners.
I don’t mean to sound overdramatic, but what does a partnership look like these days?